Hi, I’m Rowena. Most senior professionals and business owners stay invisible not because they lack expertise — they haven’t positioned themselves strategically. Maybe it’s difficult to put yourself out there or you’re unsure what to say. Maybe, you don’t want to brag. These can contribute to staying stuck, lacking clarity, and feeling uncomfortable. 

I help you reframe visibility, not as selling yourself, but as strategic positioning that feels authentic and gets results. 

I work with two groups who face similar challenges 

🔸 Business owners, consultants, and advisors building market presence, attracting ideal clients, and establishing themselves as go-to experts 

🔸 Senior professionals navigating career transitions, exploring side ventures, or positioning themselves for leadership visibility

How I help 

🔸 From Vision to Voice: A 4-week intensive Visibility Sprint exclusively for women (corporate professionals and business owners) ready to increase their visibility and position themselves strategically. Co-created and facilitated with Krista Goon, this program helps you craft authentic narratives that resonate with your audience and open doors to opportunities

🔸 1:1 Visibility Coaching: Strategic guidance for senior professionals and business owners who want personalised support navigating transitions, building presence, or increasing recognition 

🔸Corporate Consulting: Custom visibility and positioning strategy for teams, departments, and organisations 

About me

With over 20 years across law, corporate training, marketing, and professional development in Australia and Malaysia, I bring a multidisciplinary perspective to visibility strategy. I understand how to position professionals for career advancement and how to help business owners build market presence. The underlying strategy is the same: clarity on what you want to be known for, and intentional action to get there. 

I’m also a 2x TEDx speaker and deliver career development training through government-sponsored programs, working with professionals at all levels navigating workforce transitions.

Are you ready to be seen, heard and valued for your expertise? Let’s talk.

Visibility & Brand Positioning Strategist
Co-Creator & Facilitator of From Vision to Voice, a visibility sprint for women