ABOUT: SHORT VERSION
Rowena Morais
Brand Positioning Specialist | Fractional Chief Content Officer | Employability Coach
I help small business owners identify and position their business’s unique value with clarity and confidence.
I help mid-level to senior professionals assess their career journey, identify their singular value, and position themselves confidently in their job search to attract and secure their dream jobs.
ABOUT: LONG VERSION
My journey has been a mix of careful deliberation and serendipity — a case of figuring out what I want to engage in and what moves me, but also, huge doses of going with the flow, exploring uncharted territory, and taking chances. When I look back though, everything appears to make sense and is connected.
But that wasn’t necessarily the case at the time.
What do you need to know about me? From a legal eagle in Kuala Lumpur, Malaysia, to tech start-up founder in Sydney, Australia, and then back to Kuala Lumpur to start and run a human resource magazine, HR Matters, for eight years, I also launched and ran a training and development business, Flipside. This journey began 20 years ago.
Then, about eight years ago, I started building a ghostwriting, content writing and copywriting business as a side hustle. It seemed a natural fit given my experience in the training and development sector and in running a magazine.
I am living my best life, I choose how I focus my time and energies on business and life pursuits. I have always been mindful of the fact that I must craft the life I want to live and make choices that support me in doing just that.
If any of this resonates and you’d like to learn my perspective on how to build more visibility and credibility in your professional life (as well as remain updated on my projects) , sign up for my newsletter.
Here’s what I am doing now.
Rowena Morais
Employability Coach
Founder and Managing Director, Digital Confluence
President, Canberra chapter, International Association of Business Communicators (IABC) 2024- 2025