UNLOCK STRATEGIES TO BUILD LASTING VISIBILITY
Build a Body of Work: A Case Study on How to Build More Influence
OVERVIEW
In this exclusive case study, discover the exact steps to grow your professional influence, build a network of trust, and elevate your visibility in competitive industries.
You will meet Mila Lee, a thirty-five year old Regional HR Lead who oversees APAC, Japan and India at a multinational electronics manufacturer. Based in Kuala Lumpur, she is a Strategic HR Business Partner who advises her senior leadership team across 12 countries.
WHAT YOU WILL LEARN
- How a senior HR leader (with no previous experience in writing or marketing) began her writing journey to strengthen her professional profile and used the development of a body of work to showcase her leadership capability
- The goals Mila developed and the steps she took, including developing a long-term content strategy
- The process for building an editorial calendar, conducting a content audit, and producing specialised content
- The habits Mila developed and the ways she optimised work through processes and tools and
- How Mila evaluated her activities to determine what constitutes success
ABOUT THE AUTHOR
Communications specialist and marketer, Rowena Morais, has invested the last 15 years examining the impact of influence, visibility and credibility in managing one’s career.
She shares her framework for building lasting visibility and credibility:
- Develop a strong and clear digital profile
- Build a relevant and purposeful network around you who can appreciate and support your work, and amplify your message
- Build a tangible body of work that captures the essence of your experience and expertise
PRAISE FOR THE BOOK
I’ve read your wonderful book, Build a Body of Work, and I loved it. Before reading — at the very back of my mind, I hasten to add — I thought it might be quite complicated…. but not at all.
I found it very user friendly and easily digestible. It offers solid guidance for different people at different career levels. Highly experienced professionals in fields that require the skill sets laid out would find this useful because those skills are no use unless they’re properly organised and structured. For example, many people know how to write a bit, have a LinkedIn profile, understand that content sharing and thought leadership are important. But they don’t maximise the potential of those mediums/skills and don’t put these things together well with a schedule and with a clear end in mind — both in terms of the audience and the results. So this helps.
Neil Fraser
Client Services Director & Malaysia Market Lead at PRecious Communications
RECOMMENDATIONS FOR ROWENA
I had the benefit of receiving Rowena’s expertise and guidance on how to enhance my LinkedIn profile and better utilize the LinkedIn platform to expand my business connections and opportunities. Her practical advice and how-to tips were invaluable. I would highly recommend Rowena if you want to learn how to leverage LinkedIn as a platform to achieve more leads, client and sales.
Misha Lobban Clarke
PR/Communications Specialist
Rowena is a brilliant social influencer. Not only she helps people with the latest and relevant curated content but also goes an extra mile to ensure that they understand and leverage the learnings. A true collaborator and an ace subject matter expert when it comes to Linked as a media for establishing thought leadership. Keep shining, Rowena!
Dr (Maj) Rupinder Kaur
Assistant Director – EY | Learning Innovation | Leadership Development | Organisational Culture
I’ve had the pleasure of knowing Rowena. She is an inspiring and influential person who shared her knowledge with generosity and genuinely. She has an easiness to build interpersonal relations with others. Result driven, experienced and detail oriented in Content Development. Works towards maximal customer satisfaction and worked far beyond the call of duty.
Hamed Taherdoost
Project & Business Consultant | R&D Professional | Research Specialist
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