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There is no path till you walk it - Ethan Hawke

If you’re a business owner or senior professional and you feel you’re not getting the recognition you deserve, this is a good place to begin. You can explore my thinking, review my services, or start with a conversation.

My work is grounded in reframing visibility — not as self promotion but as strategic positioning. When we approach visibility correctly, we increase influence, improve leverage, and access the right opportunities that are truly aligned with what we can deliver. I work with established business owners, founders, senior professionals, and executives who are ready to operate with greater authority and ensure their expertise is recognised in proportion to their impact.

MY APPROACH

To understand the thinking behind my work which has culminated in my flagship program, From Vision to Voice, begin with my founder story.

 

FOUNDER STORY
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WHO THIS WORK IS FOR

This work on strategic positioning is for the established business owner, founder or senior corporate professional who:

  • is highly capable but not always recognised as such
  • hesitates around opportunities that require visibility 
  • feels unclear about how to articulate their value
  • is strongly motivated to align influence and authority with their expertise 

If this resonates, you’re in the right place.

START WITH THESE ARTICLES

If you prefer to explore through writing, you can begin with these pieces:

These articles introduce the principles of clarity, positioning and authority that underpin my advisory work. 

SEE THE WORK IN ACTION

In addition to advisory and coaching, I host conversations that explore authority, visibility, and influence.

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WHAT OTHERS HAVE SAID

“Working with Rowena has been an absolute gift. When I first started, I was quite new and fresh in putting myself out there. I wasn’t sure how to bring my voice into social media, or even fully clear why I wanted it—I just knew I wanted something but didn’t know how to attain it. Rowena came in with her skillfulness, her dedication, and her commitment not only to her work but also to her client’s voice. She helped me structure my thoughts, opened new ways of thinking, and allowed me to share my expertise in ways I hadn’t imagined…” read more

Zeynep Çakıroğlu
Facilitating leadership transformation | Building collaborative and engaged teams | Trauma-informed Coaching

“Rowena ran a LinkedIn training course for our team. It was so inspiring that the team spent the night rewriting their profiles. We are all focused on building a stronger personal and company brand thanks to Rowena’s support….” read more

Melanie Gibbons
Communications Consultant and Director, Elm Communications Canberra, Australia

“Rowena Morais is not only an intelligent and ambitious strategist but also an inspiring professional. An innovative thinker who can be trusted. “
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Valentine Valdman
Regional Property and Asset Manager, Chicago, Illinois USA

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